Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising (Give Your Marketing A Digital Edge Series - Vol. 8) by Taylor Gabriela

Author:Taylor, Gabriela [Taylor, Gabriela]
Language: eng
Format: mobi
Published: 2013-06-21T16:00:00+00:00

j) Check Google Traffic Estimator to see an estimate of the daily traffic, the cost per click, number of clicks per day and ad position, in addition to recommended daily budget for a certain keyword. This tool can only be accessed if you are logged-in to your AdWords account.

k) Make use of the Google Trends tools to explore the popularity of a certain keyword in time and by region. You can compare up to five keyword phrases at a time.

2) Quality of the Ad: It is important to take into consideration every detail of your ads, from the grammar to the format of the URL. When working with a program such as AdWords, you will need to keep testing all aspects of your ads to ensure that they are effective in generating the type of conversion you are looking for.

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